Name of Company
Type of Business
Location of Business
Type of Business Ownership
Hours of Operation
Description of Restaurant Product/Service
Restaurant Marketing Environment
Restaurant Trading area analysis
Identify the area
Restaurant Competitor analysis
Restaurant Physical boundaries
Restaurant Target Markets
Trends in the Restaurant Market
Key Marketing Points
Household Incomes Rising
More women in the ranks
Current Restaurant Marketing Objectives
Strengths, Weaknesses, Opportunities & Threats
Opportunities and Threats
Marketing Implementation & Strategy
The Product or Service, Policy and Guidelines
Factors that may affect the Product
Restaurant Promotion & Distribution
Newspaper & Television
Most Effective Marketing Areas
Restaurant Financial Controls
Sources of Marketing Funds - Year 1
Sources of Marketing Funds - Year 3
The Internet & Restaurant Marketing
Sample Restaurant Menu Selection
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The Restaurant Business Plan Includes:
An Actual Restaurant Business Plan (47 pages) for use in MS Word.
3 year Projected Income Statement for use in MS Excel.
Balance Statement for use in MS Excel.
Actual Start up Costs for use in MS Excel.
Cash Flow Statement for use in MS Excel.
The greatest challenge of operating a Restaurant.
What is the greatest reward of operating a Restaurant.
Tips on Restaurant Business Focus.
Tips on People Skills in the Restaurant Business.
Tips on Pricing - How to beat the Restaurant Competition.
Tips on Real World Experience - Real tips from an entrepreneur running a Restaurant!
We have worked together with an existing restaurant entrepreneur to provide you with the most realistic business plan possible. The interview clips above will outline what one entrepreneur has found to be the greatest challenge and the most rewarding thing about running this type of business.